On March 14th, Anitta’s official fan account on Twitter, QG da Anitta, retweeted another fan account’s post encouraging people to boost Anitta’s popularity by setting up playlists featuring her song and reminding them to “use different accounts on Spotify and remember to switch accounts after 20 streams.” The next day, that official account set up a raffle of Spotify Premium subscriptions for users who sent screenshots of using Spotify to stream “Envolver”. At least some of that behavior was encouraged by Anitta’s own team, which pushed fans to inflate her streams on the platform. It was streamed 6.4 million times, with 4.1 million of those streams coming from Brazil.īut her success on Spotify’s charts isn’t just a result of the song’s catchy chorus: Anitta fans and music industry experts told Rest of World that some of “Envolver”’s success can be attributed to fans gaming the platform’s algorithms in ways that potentially broke Spotify’s terms and conditions. On March 25th, musical artist Anitta became the first Brazilian to reach the number one spot on a global music chart when her song “Envolver” became the most streamed track on Spotify’s Daily Top 50 Global playlist.

Spotify jobs brasil